Privacy Policy

1. Who are we?

2. How we may contact you as part of your request for help

3. How you contact us

4. How we keep you informed

5. Obtaining personal data/information

6. Customer communication

7. What personal information do we collect?

8. How do we use your personal information?

9. Who do we share your personal information with?

120. Who might our panel of debt solution providers share your personal information with?

11. What cookies do we use?

12. how secure is our site and what steps do we take to keep your personal information safe?

13. Rights of access to your personal information

14. How long will we retain your personal information for?

15. Your right to opt out of future contact from us

16. Your right to be forgotten / erase your personal information

17. Make a complaint?

1. Who are we? is operated by are aware how important your privacy is, based on this we have implemented measures which will ensure any personal information that is obtained from you by visiting our website will be processed and maintained in line with accepted principals of good information handling and in accordance with the General Data Protection Regulations (GDPR). Contained within this statement and set out below are details of the type of information that we at my hold about you our customer, also how we obtain and process any information we may have and importantly how we protect your privacy.

This privacy policy is only applicable to us and personal information which may be collected and obtained by us. may choose to amend the content of this privacy policy on occasion. If this occurs then we will update the policy and the revised policy will be posted on this website, and may be transmitted to you via email for your records.

2. How we may contact you as part of your debt help application

We, and our panel of FCA regulated advisory firms / Insolvency Practitioner firms, will keep you informed with the progress of your application. Unless you state otherwise you may be contacted via telephone, email, post, SMS and automated message - (see further section about 'How we keep you informed').

Basis for collecting your personal information:

We process your personal data on different basis, according to the reason for which you have provided your data to us. When you are browsing the website, we process your data on the basis that you have given consent to such processing by accessing the website (non-sensitive information, for example; IP address). When you have submitted your details within our form(s) to receive debt advice from one of our FCA regulated partners, we process the personal data you have submitted to us on the basis that you have provided us with legitimate interest in processing your data (i.e to put you in contact with a debt adviser whom may offer you their advice)/.

You can withdraw your consent to us processing your personal data for marketing purposes at any time by clicking the 'unsubscribe' option in any marketing SMS, email we or any associated partner send to you. Alternatively, you can withdraw your consent by contacting us via the stated details in our 'contact us' section. If you change your mind about agreeing to us processing your personal data, this will not have ant effect on the lawfulness of any processing we have carried out before you change your mind.

3. How you contact us

If you are required to telephone us using the specified telephone number(s) on our website under the 'contact us' or marketing / advertising correspondence then your call may be recorded for training, quality control and regulatory purposes. We pride ourselves in complete customer care and this gives us the opportunity to continuously improve and monitor our customer experience.

4. How we keep you informed

We may want to make contact with you at some point in order to keep you informed regarding services which we think you may find of interest, this contact will be made via telephone, email, SMS automated messages. Third parties may also wish to contact you from the information that is shared to third parties is completely trusted for the purpose it is specified for, third parties, may pass your details onto another company listed within our privacy policy, who may be able to help.

5. Obtaining your personal data/information

a. 1. You are free to access and browse our website at your convenience and do not have to provide any personal information / data, however I would like to refer you to the 'cookies' section set out within this privacy policy.

1. 2. The personal information / data that we would normally collect from you is as follows:

  • Name

  • Country 

  • Value of debt

  • Number of creditors

  • Employment status

  • How much you could afford to pay creditors

  • Mobile number

  • Email address

If you register 

If you register with us and have a question about our services, or alternatively choose to send an email to we may also collect the able personal information/data in this instance in order for us to respond to your enquiry.

6. Customer communication

Unless the customer states otherwise we will contact the customer via means of telephone, SMS and email to provide information and alerts relating to our services and our associate companies. We may also receive personal information/data from third parties, which enables us to offer identified potential customers products, and services who may have expressed interest in our products & services. Any information/data obtained from third parties is checked in regards to accuracy and we will endeavour to check your information with you on occasion. 

Ensuring your personal details and, or preferences are kept up to date.

It is your responsibility to ensure that any information we have on record for you is kept up to date and correct. If you do require any of your information to be updated then please contact us as soon as possible as we can ensure it is corrected.

If you require your preferences to be updated then please contact our compliance manager as soon as possible.

7. What personal information do we collect?

We collect personal information about you when you give this to us when applying for debt solution information. In the course of providing the services to you, we may also store information about how you use our sites, for example, the pages viewed, the website from which you came from to visit our site(s), changes you make to information you supply to us and details contained within your application.

In order to provide you with debt information the third party who will service your enquiry, may need to collect personal information which data protection legislation defines as sensitive, such as medical history or criminal convictions. By proceeding with obtaining debt information from our selected trusted third parties, you give your explicit consent to such information being processed by us and our third-party providers for the purposes stated in this privacy policy.

We will store the information you provide and may use it to pre-populate fields in the sites and to make it easier for you to use the sites when making return visits.

We may monitor or record your calls, emails, sms or other communications but we will do so in accordance with data protection legislation and other applicable law. Monitoring or recording will always be for business purposes, such as quality control and training, to prevent unauthorised use of our telecommunication systems and sites, to ensure effective systems operation, to meet and legal obligation and/ or to prevent or detect crime.

We periodically review your personal information to ensure that we do not keep it for linger than is permitted by law.

8. How do we use your personal information?

We may use your personal information:


a. to enable you to access and use the services

b. to personalise and improve aspects of our services;

c. for research, such as analysing market trends and customer demographics;

d. to communicate with you, including some or all of the following:

i. sending you information about products and services which we think maybe of interest to you - this may include new product launches such as debt management plans, individual voluntary arrangements, newsletters and opportunities to participate in market research;

ii. in order to provide this service to you, we may also send that information to our partners such as our panel FCA regulated debt counselling advisers or licenses insolvency practitioners. When they do this, our partners may carry out a credit check on you, but only with your permission (see section 9 'who we share information with?' below for further information on the type of checks that may be undertaken);

e. to process an application between you and a third party such as a debt solutions provider;

f. to match our data with data from other sources - we may validate and analyse your information and, in some cases, match it against information that has been collected by a third party to ensure that the information we hold about you is as accurate, consistent and as well organised as possible. As well as ensuring that any marketing material that we send you is appropriate to your needs, this process also ensures that our services continue to be as personalised and focused as possible;

g. to potentially pass on your data to third parties for marketing purposes as per section 5 where you have consented to do so.

9. Who do we share your personal information with?

When you complete an application, you consent to us disclosing your personal information to the following parties:

Accomplish Debt Free

​​Aristotle Finance Limited

Aspire Solutions (UK) Limited

Assist UK Group T/A Debt Assist UK

Astute Finance Ltd

Blue Sky Debt Solutions Ltd

Claims Advice Bureau (UK) Limited

Clear Introduction Ltd, trading as Nikki-Jones

CMD Leads

Complete Tech Systems Ltd

Consumer Claim Service Ltd T/A Consumer information Service

Consumer Debt Legal Services

Creditfix Limited

Debt Care Solutions Ltd


Debtway Limited

Debt Care Solutions

Debt Help Limited

Debt Help Expert Ltd

Denuo Data Ltd

DK Finance trading as UK Debt Help Centre

DML Debt Solutions

Equitable Corporate Solutions LLP trading as Equitable Solutions

Equadebt Limited

Envo Marketing Ltd, trading as Mersey Financial

Finance Lead Tech Limited T/A Assist My Finances

Financial Guidance Ltd

First Choice Debt Help Ltd

Forestking Insolvency Ltd

Get Debt Free Ltd

Hanover Sterling Ltd

Intelum Ltd trading as Intel Finance

Jackson Cooper ltd trading as Resolve Money

Jonas Financial Limited

Intelum Ltd, trading as Intel Finance

Kahuka Limited trading as Relax About Debt

L.A.D.H Limited

McDermott Smith Law

McKensie Finance Ltd

Money Advice Solutions Ltd

Money Bubble Limited

National Advice Ltd

Oakland Financial Services Limited

Pacific Financial Solutions Limited

Pathway Advice Limited

Peak Insolvency Limited

Pebble Holdings Limited

Positive Debt Solutions Ltd

Pinnacle Solutions trading as National Debt Advice

Principal Finance Ltd

Promethean Finance Limited

Quote Wizard Ltd

RCO Financial Solutions Ltd

Right Review Limited

Rocket IVA

RMS Debt Solutions

RTH Financial Associates Ltd

Sanders Financial Limited

Sold Media Ltd

Smart Choice Marketing Ltd

The Debt Advice Service Ltd

The Debt Advice Team Ltd

The Debt Advisor Limited

The Debt Resolution Service

The Money Advisor Ltd

The Mortgage and Money Centre Ltd trading as Debt Free

UK Credit Solutions Ltd

UK Debt Advisors Ltd

UK Lead solutions Limited

United Insolvency Limited

Vanguard Insolvency Practitioners Limited

Veriform Limited

Wipe Your Debts Limited

Zenith Debt Solutions Ltd 

to communicate with you, including sending you information about products and services which may be of interest to you, possibly to speed up form filling or to personalise or improve you website experience in accordance with its privacy policy.

B. debt solution providers as detailed below:

C. Our channel operators; whilst the majority of the channels on our sites are run by us, some of our channels are designed and maintained for us b your third party service providers. We may receive your personal information from these service providers and use it in accordance with section 4 above. We will only use the personal information we receive from third parties where the relevant third party can show that it was collected and processed with your consent.

Where permitted by data protection and privacy law, we may also disclose information about you (including electronic identifiers such as IP addresses) and, or access account.

If we reasonably believe false or inaccurate information has been provided and fraud is suspected, details may be passed to fraud prevention agencies to prevent fraud and money laundering.

10. Who might our panel of debt solution providers share your personal information with?

Some of our providers will use your personal information to access your circumstances and verify the information that you have provided before providing a quote to you. Some providers may carry out checks with fraud prevention and credit reference agencies. Both public data (e.g electoral roll) and private data (e.g your personal credit history) may be checked in this way.

11. What cookies do we use?

A cookie is a very small text file placed on your computer or device. Cookies help us too:

1. understand browsing habits on the site(s)

2. understand the number of visitors to our sites and the pages visited; and

3. remember you when you return to our sites so we can provide you with access to previously saves quotes.

Most cookies are deleted as soon as you close your browser or mobile application - these are known as session cookies. Others, known as persistent cookies, are stored on your computer or device either until you delete them or they expire. Every time you visit our site(s), you will be kept signed in for s further 90-days. By using the services, you consent to us using cookies.

You can choose to block or delete cookies though your browser settings. If you decide to block or delete our cookies, you will not be able to benefit from the full range of services and this may affect the performance of our site(s). For more information on cookies we use, please visit our cookie policy.

12. How secure is our site and what steps do we take to keep personal information safe?

Our sites are secured with HTTPS secured socket layer technology, and keeping information about you secure is very important to us. However, no data transmission over the internet can be guaranteed to be totally secure. Sensitive information. for example, your card details. is encrypted to minimise the risk of interception during transit.

We do our best to keep the information you disclose to us secure. However. we can't guarantee or warrant the security of any information which you send to us. and you do so at your own risk. By using our sites you accept the inherent risks of providing information online and will not hold us responsible for any breach of security.


Your personal data may be held within the European Economic Area (EEA) or outside of the EEA. If any personal data is transferred or stored outside of the EEA, we check whether the EU Commission has determined that it will afforded the same level of protection as it would within the EEA. If it will not, we will ensure any such transfer is subject to appropriate  safeguards (for example by putting appropriate contractual provisions in place with relevant third parties to provide us with reassurance about the security of your personal data) or is otherwise permitted in accordance with the provisions of the GDPR.

13. Rights of Access To Your Personal Information

You have certain rights under GDPR. For example, we will always let you have a copy of the personal information we hold about you, if you request it from us in writing.

To make enquiries and, or exercise any of your rights set out in the Privacy Policy please contact our team at

In order to ensure the services we provide you continue to meet your needs we may ask you for feedback on your experience of using the site(s). Any feedback you provide will only be used as part of our programme of continuous improvement and will not be published on the sites.

Please note that it is your responsibility to check and ensure that all information, content, material or data you provide the site is correct, complete, accurate and not misleading and that you disclose all relevant facts.

You have the right to have inaccurate personal data rectified, you can also request to have incomplete personal data completed (right to rectification).

We will process your request within one month from date of receipt. If you wish to make any changes please contact our team at

14. How long will we retain your personal information?

The amount of time we retain your personal information will depend on the reason it was provided:

  • If you request to opt out of marketing, we will need to retain your information in order to evidence your preference.

  • We will need to retain, for a minimum period of 6-years, any information relating to applications you have entered into our website. This period will commence once your relationship with us has ended. We need to keep information for this length of time to assist with any potential future complaints.

  • Your information/data will not be used for marketing purposes once 12-months has passed following your application.

15. Your right to opt out of future contact from us

You can opt out of future contact from us at any time. All of our marketing messages provide an opt out link - please allow up to 48-hours fur us to process you opt out request.

16. Your right to be forgotten / erasure of your personal information

Under GDPR all individuals have a right to request the deletion or removal of personal data under the following circumstances:

  • Where the personal data is no longer necessary in relation to the purpose for which it was originally collected/processed

  • When the individual withdraws consent

  • When the individual objects to the processing and there is no overriding legitimate interest for continuing the processing

  • The personal data was unlawfully processed

  • The personal data has to be erased in order to comply with a legal request

  • The personal data is processed in relation to the offer of information society services to a child.

There are some circumstances where the right to be forgotten does not apply, i.e. where we need to comply with legal obligations.

If you wish to exercise your right to be forgotten with us, please email

17. How to make a complaint

We will always aim to resolve as complaint is a fair and honest way, and as quickly as possible. Please contact us at

We will acknowledge receipt of the complaint within 5-working days and hope to provide a final response within 4-weeks. We will write to you within that time frame if we feel we will be unable to provide a final response within that time period. In any event we will always respond in full to any complaint within 8-weeks.

If you are unhappy with any resolution after 8-weeks, you can refer the complaint to the Information Commissioners Office.

LAST UPDATED 28th October 2019.